Meta Descriptions – what they are, why you need them and how to compose
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Meta Descriptions – what they are, why you need them and how to compose

How to Craft Compelling Meta Descriptions (meta titles): The Secret Weapon of Your SEO Strategy In the ever-changing discipline of SEO, crafting compelling meta descriptions/meta title/meta tag often gets relegated to the back burner. But these short snippets hold immense power, acting as the first impression for your website in search engine results pages (SERPs)….

Small business SEO

Small business SEO

PROJECT: SEO FOR SMALL BUSINESS Rachel Knott, Sussex Rachel Knott, My Animal Matters Rachel, a seasoned online shop owner and consultant, recently made an exciting decision to revamp her offerings and pivot her focus prompting a much-needed SEO overhaul. Over six weeks, we collaborated closely online, as I guided her through the step-by-step process of…