WILDCURRANT MARKETING

Website Redesign for Small Businesses

20 years in marketing, 8 years building websites, 48 x 5* Google reviews and 250+ small UK businesses helped

Wildcurrant Marketing rebuilds websites for established small businesses across the UK.

Bespoke WordPress design, with search and AI visibility built in from the first day rather than bolted on at the end. Redesigns start at £4,400 for up to 7 pages and run to around £6,000 for a ten-page site.

      EXCELLENT  
   Based on 47 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Jeremy Moulsdale 
 
 
 
 Trustindex verifies that the original source of the review is Google. I'm so pleased I chose Melissa to create my new website. Not only am I delighted with the result, but it was a pleasure to work with her. I was very nervous about the whole process, but she guided me through it from start to finish, with clarity, insight and expertise. I would absolutely recommend her if you're thinking about a new website.

Owner's reply
It has been such a pleasure to work with you Jeremy and I am delighted that you found the process of creating your new website less daunting than you expected!
  
 
      Posted on Google  
   
   Lisa Harris 
 
 
 
 Trustindex verifies that the original source of the review is Google. I contacted Melissa to help build my new website.  I wanted a site that would display my textile art in a professional manner whilst explaining the thought processes and inspiration behind it and how people can commission my work. Working with Melissa was a real pleasure. She totally understood what I was aiming for and the way I wanted my art work to be presented.  Melissa has helped me in lots of unexpected ways. She has given my work a rebrand and shown me how to engage better with my audience, keeping my site simple but aesthetically interesting. The biggest win from working with Melissa is how this process of reflection on my work and what I am about has improved my confidence.  I am proud of my new website and feel confident referring customers to the site knowing they will get a professional, well-presented and informative view of my work. I will definitely continue to work with Melissa because of the expertise she brings and her friendly supportive attitude. I look forward to our partnership continuing to bear fruit as my website develops in tandem with my textile art.

Owner's reply
This: "The biggest win from working with Melissa is how this process of reflection on my work and what I am about has improved my confidence." This is just everything! Who knew the process of creating a new website with me could boost your confidence! Honestly Lisa, I am so delighted to hear this and know that your brilliant business will go from strength to strength.
  
 
      Posted on Google  
   
   Sophie Gordon 
 
 
 
 Trustindex verifies that the original source of the review is Google. Melissa was wonderful to work with from start to finish. As somebody with no prior knowledge of website design, she made the entire process feel easy and enjoyable, while offering thoughtful guidance on my audience and marketing.

Owner's reply
Thank you Sophie, I really enjoyed working on your website design and am delighted that you are so happy - we achieved such a lot in one day! Wishing you every success. Melissa
  
 
      Posted on Google  
   
   Jane & Brian Viner 
 
 
 
 Trustindex verifies that the original source of the review is Google. Melissa has helped enormously in the development of our fledgling business, by working tirelessly and expertly to rebuild our website and really make it work for us. She has a huge amount of expertise and also - luckily for us! - a huge amount of patience. She created a website that not only looks beautiful but also fulfils all the technical criteria we needed. She's very hands-on and incredibly committed. We couldn't possibly have managed any of this without her, and we're extremely grateful that she's part of our Writers Inc team. Jane Sanderson and Brian Viner

Owner's reply
Thank you both! It was such a great project to work on and I am sure your writers' retreats are going to be a huge success and dont forget I am always here to help troubleshoot any issues.
  
 
      Posted on Google  
   
   Mastercraft Shutters 
 
 
 
 Trustindex verifies that the original source of the review is Google. My website was in need of a revamp and the agency managing my SEO was providing me with very little help. I was recommended Melissa and after our first discussion about what I need and how she could help, I knew she was going to be great. Melissa has lots of interesting ideas and she really went above and beyond to create a website that performs to the highest of standards. The new website visually is absolutely fantastic but more importantly it is user friendly, optimised well and the SEO is already working its magic. Almost instantly I was noticing more enquiries coming through the website. If you are looking for a personalised service with someone who genuinely wants to help you and your business succeed then get in touch with Melissa. Thank you for all your help and I look forward to working with you again in the future.

Owner's reply
Thank you so much Craig! It has been an absolute pleasure working with both yourself and your team to get your website up and running!
  
 
      Posted on Google  
   
   Jason Mills 
 
 
 
 Trustindex verifies that the original source of the review is Google. A great initial website created by Wildcurrant to start our business a couple of years ago. We recently updated and expanded the site with Melissa's help, guidance and savvy advice, and now have more customers and enquiries than ever! It's definitely working for us. Thank you!

Owner's reply
Thank you Jason! It means everything to me that the websites I build bring you the clients you want - it's the magic of SEO...
  
 
      Posted on Google  
   
   Hana Maatugh 
 
 
 
 Trustindex verifies that the original source of the review is Google. I had the pleasure of having a discovery call with Melissa from Wild Currant Marketing, and I can’t recommend her enough. She was an absolute star—so helpful, generous with her time, and full of valuable information and tips about websites and SEO. Melissa is not only highly professional and experienced in marketing and SEO, but also a genuinely kind and honest person to work with. What really stood out to me was her transparency: if something wasn’t in her scope or schedule, she didn’t hesitate to refer me to someone she personally trusts. That kind of integrity is rare and speaks volumes about her character. If you’re looking for expert advice from someone who truly cares, Melissa is the one to go to!
  
 
      Posted on Google  
   
   Francis Plowden 
 
 
 
 Trustindex verifies that the original source of the review is Google. Melissa has been incredibly helpful at advising us with our website and marketing issues.   She is very knowledgeable, straight to the point and spent time explaining everything patiently to us.  Many grateful thanks.  Farm Forestry Company

Owner's reply
Thank you Francis, do get in touch again if you have any further concerns. Melissa
  
 
      Posted on Google  
   
   Jo McAllister 
 
 
 
 Trustindex verifies that the original source of the review is Google. Melissa has a wealth of knowledge, all up-to-the-minute. She is helpful, clear and concise in her delivery.

Owner's reply
It was great to chat with you Jo and I have emailed over today the video on linking a Squarespace website and GA4. Melissa
  
 
      Posted on Google  
   
   Anastasia Baker 
 
 
 
 Trustindex verifies that the original source of the review is Google. The amount of clients coming to Night Nannies has increase by about 25-30% in past 4 months since I contacted Melissa and I totally attribute that to her wisdom.  We contacted Melissa to help us with updating the look of our website and improve my Google ads reach.  Melissa hugely improved our SEO and Laura did something magical with our Google ads, as now most of our clients are coming from Google and far more of them.  It was the best money I ever spent and I have been recommending them to my fellow entrepreneurs.

Owner's reply
This review makes my heart sing Anastasia - for both of us! It was a delight to work with your team and please do keep in touch. Melissa
  
 
  
  
 
 
     Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

Modern workspace with books and computer for writers and creatives.

Looking dated is the symptom. The work you are not winning is the problem.

Most people who get in touch say the same thing. My website looks dated. It looks like it was built in 2018, which it was.

Then a few minutes into our call, the real issues come out:

You typed a question into ChatGPT hoping to see your business named in the answer. Instead, three other local firms came up.
Enquiries used to come in from the website and now they don’t.
You were asked for your web address at a networking event and you were a little embarrassed to give it.
A competitor with half your experience is coming up above you in Google.

Ideal for

Signs your site is costing you enquiries and bookings

You hesitate before giving out the address
Enquiries have thinned out and nothing else in the business explains why
You cannot change a price or add a service without emailing someone
It is slow, and on a phone it is worse
Competitors you know you outclass are ranking above you
Ask an AI assistant who does what you do in your area and your name does not appear
Customers tell you they could not find something obvious, like your prices or your service area

If you have just one of these, it is worth keeping an eye on. Get to three and the site is actively working against you.

Ideal for

What a redesign covers

A redesign here is not a new coat of paint on the same structure. If the structure was working you would not be reading this.

Strategy first. Before any design work, we go through what the business actually sells, who you want more of, and what the site has to do to get it. Most sites fail because nobody asked these questions at the start.

Research. Competitor analysis and keyword research, so the new pages are built around what people actually search for rather than what the industry calls itself. We stand in your customers’ shoes and work out what they are looking for and the words they use.

Structure and content. A site map that makes sense to a buyer, pages that answer the questions you get asked on the phone, and calls to action in the places people are ready to act.

Design and build in WordPress. Fast, responsive, tested across devices. Built so you can update it yourself afterwards.

Search and AI visibility. Technical SEO, on-page optimisation, structured information that AI assistants can read and quote. GA4 and Search Console connected before launch so you can see what happens next.

Training and handover. A walkthrough of how to use the site, make everyday edits and read the data. No jargon, and no disappearing act from me once it goes live.

Replacing a site without losing the rankings it already has

This is the part people worry about and it is a fair worry. A rebuild done carelessly can lose you rankings you spent years earning.

A replacement is treated differently from a new build. Existing pages get mapped, the pages that already bring in traffic are identified and protected, and every old URL is redirected to its match on the new site. That work adds to the cost and it is not optional.

No one can promise a ranking, and anyone who does is selling you something. What can be promised is that nothing already working gets thrown away.

What it costs:

Website in a Week	Up to seven pages, built in a week. Design and build, no in-depth SEO research. Best when the site needs to look right and function properly, quickly.	£2,200
Website in a Week with SEO	Two-week project. Strategy, competitor and keyword research, custom design, SEO and AI visibility work. Eight pages upwards.	£4,400
Small Business Website Design	Four-week project. Strategy, competitor and keyword research, custom design, SEO and AI visibility work. Five pages upwards.	From £4,800, around £6,000 for ten pages

What moves the price:

Whether it is a new site or a replacement
How many pages there are and how complex they are
Whether you need copywriting
Integrations like booking systems or memberships
How competitive your market is for search

Payment is split across the project. 25% to book, 25% two weeks before the start date, 25% in week three, 25% before launch.

After launch, sites are covered by a care plan, from £15 a month for just hosting through to £65 a month for updates, backups, security monitoring and small content changes.

How it works

Discovery call, 15 minutes. What the business does, what the site needs to do, and whether I am the right person for it. No pitch.

Proposal. Written scope, fixed price, timescales. You sign the proposal, contract and terms.

Deposit and onboarding. 25% to book and a start date confirmed. Expect to spend four to five hours gathering copy, images and logins.

Strategy and research. A strategy call, then competitor and keyword research and the site map.

Design and build. Feedback at agreed stages, and an email every Friday telling you what moved and what I need from you the following week.

Testing, SEO and launch. Tested across devices, on-page SEO done, analytics connected, then live.

Training and handover. You are shown how to run it.

A bespoke rebuild usually runs about four weeks from the start date, assuming content arrives on time. Content is what delays projects, every time.

Who is this for?

Established businesses. You have been trading for years, the work is good, and most of it comes from people who already know you. You would rather pay once and have it built properly than patch it again.

Who it is not for?

Brand new businesses still working out what they sell.

Anyone looking for the cheapest option.

Anyone who wants a site that looks impressive but has no job to do.

Melissa went above and beyond to produce a website of the highest standard
The new website visually is absolutely fantastic but more importantly it is user friendly, optimised well and the SEO is already working its magic. Almost instantly I was noticing more enquiries coming through the website.
Craig Williams
Mastercraft Shutters, Sussex
The biggest win from working with Melissa is how this process of reflection on my work and what I am about has improved my confidence.
Working with Melissa was a real pleasure. She totally understood what I was aiming for and the way I wanted my art work to be presented.
Lisa Skelton
Textile Designer, Yorkshire
A great initial website created by Wildcurrant to start our business a couple of years ago…
We recently updated and expanded the site with Melissa’s help, guidance and savvy advice, and now have more customers and enquiries than ever! It’s definitely working for us.
Jason Mills
Vintage Vehicle Restorations

Who does the work?

Me. Melissa Critchley. Twenty years in marketing, eight years building websites, over 60 sites delivered. Based in Ludlow on the Shropshire and Herefordshire border, working with clients across the UK.

You deal with me from the first call to the handover. Nothing is passed to a junior and nothing is sent offshore.

I’ve built websites for businesses in these sectors:

Retail | Luxury Accommodation | Psychotherapy | Motor Industry | Consulting | Retreats | Wedding | Building | Coaching & Education | Health & Beauty | Ecommerce | Animal & Equine | Artists | Sculptors | Ceramicists | Garden & Interior Design | Care Agencies – the list is ever expanding.

Website for for a writer’s retreat, Herefordshire
Website for luxury accommodation, Norfolk
E-commerce website for a glass sculptor, Sussex
Website for a shutter company, Sussex
Website for luxury accommodation in Les Gets, France
Website for Contemporary Sculptor
Website for a Psychotherapist based in Suffolk.
Website for a classic art restorer in Shropshire
E-commerce website for a lighting company in Suffolk.

I’m so pleased I chose Melissa to create my new website. Not only am I delighted with the result, but it was a pleasure to work with her.
I was very nervous about the whole process, but she guided me through it from start to finish, with clarity, insight and expertise. I would absolutely recommend her if you’re thinking about a new website.
Jeremy Moulsdale
Sculptor
We contacted Melissa to help us design a new website for our new Luxury Holiday let.
Melissa listened to all of our ideas and was able to create the perfect website to help us showcase our property. Melissa thought of things that I hadn’t even considered.
Lingen Hall
Luxury Self Catering
A great initial website created by Wildcurrant to start our business a couple of years ago…
We recently updated and expanded the site with Melissa’s help, guidance and savvy advice, and now have more customers and enquiries than ever! It’s definitely working for us.
Jason Mills
Vintage Vehicle Restorations

FAQs

How long does a website redesign take? A Website in a Week build takes a week once content is ready. A bespoke redesign runs about four weeks from the start date. Larger sites take longer and the proposal will say so.

Will I lose my Google rankings? Not if the replacement is handled properly. Existing pages are mapped, the ones already earning traffic are protected, and old URLs are redirected. No one can guarantee a ranking, but nothing that is working gets discarded.

How much does a small business website redesign cost in the UK? At Wildcurrant, from £2,400 for a seven-page Website in a Week, £4,400 with SEO added, and from £4,800 for a bespoke build, around £6,000 for ten pages.

Do I need to write the content? Not necessarily. I will give you a guide to writing your own copy, and most people manage it fine. If you would rather bring in a professional copywriter, I can help you find one. That does add cost and time, so it is worth deciding early.

Can I update the site myself afterwards? Yes. Every site is built to be edited by its owner and you get a walkthrough at handover. If you would rather not, the £65 a month care plan includes 15 minutes of small changes each month.

What if my problem is that AI assistants never mention us? That is a different diagnosis and there is a separate AI visibility audit for it. If a redesign is the wrong answer, I will tell you.

Do you work with businesses outside Shropshire? Yes. Clients are across the UK. The work happens over video calls and email.

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Melissa Critchley, Website Design and SEO Consultant, Wildcurrant Marketing

Melissa Critchley
Founder of Wildcurrant Marketing, specialises in website design and search engine optimisation for small businesses. Based in Ludlow, Shropshire, she works with clients across the UK (and sometimes beyond!)

Ready for a professional small business website?

If you’re ready for small business website design that looks professional, gets found, and turns visitors into enquiries — let’s talk.

Email: melissa@wildcurrant.co.uk
Call: 07771 623276

BOOK A FREE DISCOVERY CALL

Strategic website design plus advanced SEO & GEO

CONTACT ME

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ABOUT

I get small businesses found in Google and named in AI answers | WordPress websites, SEO and AI visibility | 20 years in marketing, 8 building sites | Ludlow, Shropshire

07771 623276

melissa@wildcurrant.co.uk

The Coach House, Brand Lane, Ludlow, Shropshire, SY8 1NN