Get found by local customers
Local SEO services
Get found by people near you and turn their searches into steady enquiries.
I’m Melissa Critchley, founder of Wildcurrant, a Ludlow-based digital marketing company specialising in web design and SEO for small business owners, artists and creatives.
I help local businesses show up on Google and Maps, so that more of the right people find you and get in touch.
Book a discovery call with me todayWhether you run a shop, a clinic or a service business, my Local SEO work has one aim: more local enquiries from people who are ready to buy.
If you need support beyond local visibility, such as content and AI search optimisation, my small business SEO services page explains what’s included. If you are looking for local SEO for Hereford businesses, click here.
Book a free discovery call to talk it through.
The symptoms
Is your business hiding in local search?
Does any of this sound familiar?
If you’re nodding along, Local SEO is one of the quickest and most cost-effective ways to fix it.
- You only appear on page 2 or 3 (or not at all) when people search “what you do + your town”.
- Your Google Business Profile feels half-done, with fuzzy categories, old photos and hardly any reviews.
- You’re getting the odd enquiry, but not the steady stream you’d expect for the effort you put in.
- You rely on third-party platforms such as directories and booking sites, and would love more direct enquiries.
- You’ve heard AI search results are changing things, but you’re not sure how to keep up locally.
What it does for you
What Local SEO optimisation with me actually does for you
Instead of generic reports and tick-box exercises, this service is designed to:
Put you on the map (literally).
Show up in the Google Map Pack and on Maps when people nearby search for what you offer.
Turn searchers into customers.
Make it easy for people to call, book or visit, straight from your profile and website.
Strengthen your AI visibility.
AI overviews increasingly pull from strong, locally relevant sites and profiles. Good Local SEO now helps you stay visible as search evolves.
Throughout, I’ll explain what I’m doing and why, so you feel in control rather than bamboozled.
How it works
How it works
Step 1
Local visibility audit
We start with a clear picture of where you are now:
- Google Business Profile (or we set one up if you don’t have it yet)
- Website local signals (contact details, location pages, internal links, schema)
- Existing directory listings and citation consistency
- Reviews and reputation
You’ll get a clear summary of what’s helping and what’s quietly holding you back, plus the order I’d tackle things in.
Step 2
Fix the foundations
Together we’ll prioritise the quick wins and the highest-impact changes. This usually includes:
- Fully optimising your Google Business Profile (categories, services, photos, posts, Q&A)
- Cleaning up and standardising your details across key directories
- Adding or improving Local Business schema on your website
- Tightening up your on-page content so it speaks clearly to local searchers (and Google)
If you need new local landing pages for the areas you serve, I can plan and create them with you or for you, as I did for Mastercraft Shutters’ area pages.
Step 3
Ongoing optimisation & reporting
SEO isn’t “set and forget”. Each month I:
- Monitor your map rankings, impressions and clicks
- Track which searches and locations bring in the most views
- Review reviews (and help you encourage more of the good ones)
- Make small, regular tweaks to keep you ahead of local competitors
You’ll get a simple monthly report plus a short strategy check-in so you always know what’s happening and what we’re focusing on next.
What’s included
What’s included
For £1,195 per month, you’ll get fully managed Local SEO including:
Google Business Profile optimisation & management
So you show up prominently in search and Maps with accurate, up-to-date information and a strong first impression.
Local Business schema & technical fixes
Behind-the-scenes tweaks that help Google understand what you do and where you serve, which improves your chances of appearing in rich results.
Citation and directory audit (and clean-up)
Consistent name, address and phone details across key directories so you’re trusted by search engines and humans.
Review strategy and monitoring
Simple ways to ask for more reviews, and guidance on replying to them in a way that builds trust and supports your rankings.
On-page content tweaks for local relevance
Refining key pages so they reflect your location(s), your services and the phrases real people are searching for.
Monthly performance reports + strategy session
A short report on what has changed, what it means and what we’re doing next.
Minimum 3-month initial commitment. SEO takes time. Three months is usually enough to see clear movement in map views and enquiries. After that, we can decide together what ongoing support you need.
Who it’s for
Who this service is for
This Local SEO optimisation service is a good fit if you:
- Prefer clear explanations to big-agency waffle
- Serve customers in a specific town, city or region
- Have a physical location or travel to your clients within a clear area
- Want more direct enquiries, rather than bookings through third-party platforms
- Are happy to invest for at least three months to see meaningful change
Who it’s not for
- Online-only businesses with no clear local area (you can’t have a Google Business Profile, which is central to this strategy)
- Businesses unwilling to ask for reviews or update photos/info occasionally
- Anyone looking for “overnight” results or guaranteed rankings
If that’s you, we can look at a different SEO approach instead, such as my broader Small Business SEO & AI Search Optimisation service.
Local SEO and AI search: why it matters now
AI is changing how Google shows results. Increasingly, AI overviews blend:
- Page-one websites
- Strong, relevant Google Business Profiles
- Local results near the person searching
That means:
If you’re strong locally, you’re more likely to be shown in these new AI panels as well.
Local SEO now does far more than help with maps. It is part of how you stay visible in both traditional and AI-driven search.
Book a free discovery callQuestions
FAQs
How quickly will I see results?
You’ll usually see movement in map views and impressions within the first 4 to 8 weeks, with stronger improvements in rankings and enquiries over 3 to 6 months. No one can ethically guarantee rankings, but we’ll track clear progress each month.
Can you help if I don’t have a Google Business Profile yet?
Yes. If you’re eligible, we’ll set it up and optimise it as part of Step 1. If you’re not eligible, I’ll tell you and suggest another approach.
What if I have more than one location?
We can absolutely work across multiple locations; we’ll agree a sensible priority order so we’re not spreading your budget too thinly.
Do I need a new website first?
Not always. Part of the audit is a quick check on whether your current website can support good Local SEO. If big changes are needed, I’ll let you know, and if your site can’t support local visibility, I’ll recommend the most sensible next step. That might be a full small business website design rebuild rather than patching what’s already there.
Can we start with a one-off review?
If you’re not ready for a full three-month engagement, you can book a Marketing & SEO Power Hour to get clarity on your local visibility and next steps.
You might also need
Hereford SEO services
SEO for Herefordshire businesses that want more local customers to find them on Google.
See Hereford SEO servicesSEO and AI search
Keyword research, on-page SEO and content that help Google and AI tools find and recommend you.
See SEO and AI searchSEO Power Hour
One focused 60-minute call on SEO, your website or marketing, with a written action plan. £197.
See the SEO Power HourSee everything I offer on Work with me, compare prices on Pricing, or read more advice on my blog.
Melissa Critchley
Founder of Wildcurrant Marketing, specialises in website design and search engine optimisation for small businesses. Based in Ludlow, Shropshire, she works with clients across the UK (and sometimes beyond!)
Great design is wasted if nobody finds it. Let’s talk.
If you are looking for a new small business website (with or without SEO), stand-alone SEO services including Local SEO, or Meta or Google Ads, please drop me a line, give me a call or book a free discovery call at a time that suits you.
Email: melissa@wildcurrant.co.uk
Call: 07771 623276
