What is an H1 heading and why is it so important for your SEO?

What is an H1 heading and why is it so important for your SEO?

Website SEO Throughout my role as an SEO consultant, I have come across hundreds of sites, and it seems that incorrect header tag usage is particularly widespread. In this short article, I will explain why they are crucial for the success of your website. Key Takeaways Best Practice SEO In the realm of web design…

Social media icons on websites: good or bad?

Social media icons on websites: good or bad?

HERE’S ONE VIEW: Mindful Icon Placement  When it comes to your website’s aesthetics, be cautious about the placement of your social media icons. Headers, the visual centerpiece of your site, might seem like the prime location, but consider this: instead of captivating your audience, these icons could be leading them away. It’s like hosting a…

Local SEO: Essential for small business success

Local SEO: Essential for small business success

As a business owner, I understand the importance of fostering a strong local presence and optimising my online visibility. Central to this endeavour is creating and managing an effective Google Business Profile (GBP). Often described as a digital business card on Google, a GBP is crucial as it helps businesses promote their brand and drive…