Why Is Image Optimisation Important? Images can make or break your website’s performance. While they’re essential for making your site look good and feel engaging, if they’re not properly optimized, they can cause all kinds of problems. We all want to be viewing, and to own., a fast-loading website, Here’s why optimising your images should…
Are you frustrated that your blog posts aren’t getting the attention they deserve? As a small business owner, you know content is essential for attracting customers, but writing blog posts that rank on Google and drive traffic? That’s a whole other challenge. You may be spending hours creating content that gets little to no views….
Using Show Social Proof on Your Website Will Help As we are bombarded with more and more online content, trust in what we consume is becoming vital. As a small business or creative, you might have wondered how best to build that trust with your audience. A great way is through social proof. But what…
SEO is vital if you want Google to offer your website as an answer to a search query. My article explains why a professionally designed website will always give you a competitive advantage. If you would like to view my web package, Website Design with Seo, then click here. The Connection Between Web Design and SEO…
How to Craft Compelling Meta Descriptions (meta titles): The Secret Weapon of Your SEO Strategy In the ever-changing discipline of SEO, crafting compelling meta descriptions/meta title/meta tag often gets relegated to the back burner. But these short snippets hold immense power, acting as the first impression for your website in search engine results pages (SERPs)….
What is an H1 tag?: Website SEO Throughout my role as an SEO consultant, I have come across hundreds of sites, and it seems that incorrect header tag usage is particularly widespread. In this short article, I will explain why they are crucial for the success of your website. Key Takeaways for H1 SEO SEO…
HERE’S ONE VIEW: Mindful Icon Placement When it comes to your website’s aesthetics, be cautious about the placement of your social media icons. Headers, the visual centerpiece of your site, might seem like the prime location, but consider this: instead of captivating your audience, these icons could be leading them away. It’s like hosting a…
PROJECT: SEO FOR SMALL BUSINESS Rachel Knott, Sussex Rachel Knott, My Animal Matters Rachel, a seasoned online shop owner and consultant, recently made an exciting decision to revamp her offerings and pivot her focus prompting a much-needed SEO overhaul. Over six weeks, we collaborated closely online, as I guided her through the step-by-step process of…
Image SEO: A step-by-step guide on how to optimise your images before you add them to your website. An easy SEO win! Stunning visuals are a must-have, not a maybe. The right pictures can grab attention, make visitors happy, and ultimately boost your sales. But hold on a second! Just throwing any old image on…
As a business owner, I understand the importance of fostering a strong local presence and optimising my online visibility. Central to this endeavour is creating and managing an effective Google Business Profile (GBP). Often described as a digital business card on Google, a GBP is crucial as it helps businesses promote their brand and drive…