WEBSITE DESIGN WEST MIDLANDS
Strategic, SEO-led WordPress websites for small businesses across the West Midlands.
If your website is not bringing in the right enquiries, it is not doing its job. A good-looking site that sits on page four of Google, confuses visitors or fails on mobile is not an asset. It is a missed opportunity, every single day.
I am Melissa Critchley, founder of Wildcurrant Marketing. I work with small businesses right across the UK, including throughout the West Midlands, to build WordPress websites that are strategic, search-optimised and genuinely built to convert.
The whole process works online, so wherever you are based in Birmingham, Coventry, Wolverhampton, Solihull or anywhere across the region, we can work together smoothly without either of us needing to travel.
Book a free 15-minute call. No hard sell. Just a clear next step.
Wildcurrant created a website that not only looks beautiful but also fulfils all the technical criteria we needed.
Melissa has helped enormously in the development of our fledgling business, by working tirelessly and expertly to rebuild our website and really make it work for us.
We contacted Melissa to help us design a new website for our new Luxury Holiday let.
Melissa listened to all of our ideas and was able to create the perfect website to help us showcase our property. Melissa thought of things that I hadn’t even considered.
A great initial website created by Wildcurrant to start our business a couple of years ago…
We recently updated and expanded the site with Melissa’s help, guidance and savvy advice, and now have more customers and enquiries than ever! It’s definitely working for us.
What small businesses across the West Midlands actually need from a website
The West Midlands is a competitive place to run a small business. Whatever your sector, your potential clients are searching online before they make a decision, and if your website does not make a strong impression quickly, they will move on to someone whose does.
The websites that work are not necessarily the fanciest. They are the ones that are clear, fast, easy to navigate and visible on Google. Most small business websites fall short on at least two or three of those things.
A website that earns its place in your business will:
- tell visitors immediately what you do, who you help and why you are worth their time
- load quickly and look sharp on every device, especially mobile
- rank well enough in search that the right people can actually find it
- guide visitors towards taking action, whether that is calling, emailing or booking
- be straightforward for you to manage without needing technical help for every small update
West Midlands website design packages – built around where you are right now
I offer three packages to suit different stages and budgets. Here is a clear breakdown of what each one includes:
Website in a Week (SEO-Ready) — £2,400
A focused five to seven page WordPress website, designed and built in a single working week. A practical choice for West Midlands small businesses that need a professional, well-structured site up and running without a lengthy wait.
- 45-minute strategy call to make sure the build is pointed in the right direction
- 5 pages included (Home, About, Service, Contact plus one more or a blog). Extra pages at £300 each
- Privacy policy, T&C pages and a 404 page included
- Bespoke Trello board guiding you through everything I need, including my ebook to help you write your copy
- Images sized and optimised for web
- SEO page titles and meta descriptions on every page
- Mobile-responsive layouts throughout
- Social accounts and contact forms connected
- Google Analytics and Search Console set up, site submitted to Google
- Wildcurrant ebook: how to set up and get the most from your Google Business Profile
- Bespoke video lesson walking you through how to update your own site
- 30 minutes of revisions within 7 days of launch
- 14 days of email support for tech questions after go-live
- Eco website hosting, SSL certificate, backups and tech updates included
Investment: £2,400
Website in a Week + Full SEO — £4,400
The same fast one-week build with a comprehensive SEO upgrade for your three most important pages. For West Midlands businesses that want to compete in search from day one rather than hoping things improve over time.
- Everything included in Website in a Week
- In-depth keyword research for three priority pages
- Competitor and positioning research to find gaps worth targeting
- Full on-page SEO for three key pages, optimised to rank and convert
- A logical, search-friendly site structure and heading hierarchy
- FAQ sections written and marked up with Schema for Google visibility
- A considered internal linking plan to build site authority from launch
- Meta titles and descriptions written to improve click-through rates in search results
Investment: £2,400 + £2,000 SEO upgrade = £4,400 in total
Bespoke WordPress Website for Leominster Businesses — from £5,200
A fully bespoke WordPress website built over four to six weeks, with keyword and competitor research and advanced SEO running throughout. The right choice for West Midlands businesses that need more than seven pages or want a site that is built with serious intent: to look premium, rank well and generate consistent, quality enquiries.
- In-depth strategy call to understand your business, your market and your goals
- Bespoke design and build: fast, professional and easy to navigate
- Keyword and competitor research to shape every decision from the start
- Advanced SEO across your key pages, with solid foundations across the rest
- Full on-page optimisation: titles, meta, copy structure, image optimisation
- GA4 and Google Search Console connected and configured
- Video training so you can run your site confidently after handover
- Two rounds of revisions built into the project
- 30 days of email support after launch
- Eco website hosting, SSL certificate, backups and tech updates included
- WordPress for service businesses or Shopify for ecommerce
Your final investment depends on the size and complexity of the project: number of pages, whether this is a new build or replacing an existing site (replacements need SEO protection, page mapping and redirects), any content support required, integrations needed such as booking systems or CRMs, and how competitive your market is.
Everything is scoped and priced transparently. Nothing outside the agreed scope is added without discussion first.
Investment: from £5,200. Payment plan available: 25/25/25/25 split. Ongoing care from £65/month.
Supporting services to complement your West Midlands website
If you need suppoIf your project needs more than the core build, I work with a trusted network of collaborators and can bring in the right people at the right stage:
- Copywriting
- Photography and video
- Branding and visual identity
- Email marketing set-up and automations
- Ongoing SEO and Local SEO
- Google and Meta Advertising
Each is scoped and costed separately so you only invest in what is genuinely useful.
How your West Midlands website design project works from start to finish
1. Discovery call
A free 15-minute call to talk through your business, what you need from your website and which package is the right fit. No commitment required.
2. Proposal and agreement
You receive a clear written proposal covering scope, investment and timescales. Once you are happy with everything, you sign and return it along with the contract and terms.
3. Deposit and onboarding
Your deposit secures your start date. I share a Trello board that lays out exactly what I need from you and when. Most clients pull everything together in around four to five hours.
4. Strategy and research
We hold your strategy call, then I carry out keyword and competitor research and plan your site structure. This stage shapes everything that follows and is where the real thinking happens.
5. Design and build
I build your site in WordPress, keeping you informed at agreed review points. A Friday email goes out every week with a progress update and any questions for the week ahead.
6. SEO, testing and launch
Once the build is complete I run through on-page SEO, test across devices and screen sizes, check all forms and speed, then connect Analytics and Search Console before launch.
7. Training and handover
You get a walkthrough of your finished site, a video guide to making updates yourself, and a clear handover so you leave the project feeling in control rather than dependent.
How to prepare for your website design project – what I will need from you
A smooth project starts with good preparation. Before we begin I will need:
Your logo and any existing brand guidelines: colours and fonts
Your website copy: the words for each page
Your images
A clear sense of your services, your pricing structure and who your ideal clients are
Access to your domain and any existing website or hosting
Your legal pages: privacy policy, cookies and terms of business
Not everything needs to be perfect before we start, but the more you can have ready, the faster and calmer the build. If you are missing anything, I can recommend trusted copywriters, photographers or brand designers, or help you put a plan together.
What is not included in your website design package – no hidden surprises
Branding or a full visual rebrand
Copywriting as part of the standard fee
Photography or image sourcing
Creating legal policies from scratch
Ongoing SEO campaigns or paid advertising management, unless agreed separately
Third-party tool, app or plugin subscription costs
Why SEO-first website design gives West Midlands businesses a real advantage
There are a lot of web designers in the West Midlands. Most will build you something that looks good. Fewer will build you something that ranks.
The difference is not a small one. A beautifully designed website that Google cannot read or that targets the wrong keywords will sit quietly in the background while your competitors pick up the enquiries you should be getting.
Building SEO in from the start, rather than as an afterthought, means:
- The site structure is planned around how people actually search, not just how it looks in a sitemap
- Every page has a clear purpose and a target keyword it is optimised to rank for
- Technical foundations are right from day one: fast load times, clean code, proper indexing
- You are not paying twice: once to build the site and again to fix what was missed
- The site is ready to build authority and visibility from the moment it goes live
This is what separates a website that costs money from a website that makes money.
If you are interested in Search Engine Optimisation you may enjoy this blog: SEO Friendly Website Design
Working with small businesses across the West Midlands and beyond
I work with small businesses right across the West Midlands, from Birmingham and Wolverhampton to Coventry, Solihull, Worcester and everywhere in between. I also work with clients throughout the UK.
Every project is managed remotely via video call, email and a shared Trello board, which means the process is efficient and well-organised regardless of where you are based. Most clients find they barely notice the distance.
If you are curious, I am based in Ludlow in Shropshire, just over the border from Worcestershire. It means I have a good understanding of the business landscape across the wider Midlands region, and I am an easy drive from many parts of the West Midlands if a face-to-face meeting would be useful.
Why small businesses choose Wildcurrant Marketing for their website design
I am Melissa, and I have spent 20 years in marketing and 8 years building websites for small businesses. I am straightforward to work with, I communicate well throughout a project and I do not disappear once the site goes live.
The clients who work best with me are the ones who are serious about their business and want a website that reflects that. They have usually tried something cheaper before and found it wanting. They want it done properly this time.
- 20 years in marketing, 8 years building websites
- 45 five-star Google reviews
- Clients across the UK including throughout the West Midlands
- Every project starts with strategy — not guesswork and not a template
- Plain English throughout and proper support after launch
If you have any questions or would like to go ahead and book? Then drop me an email: melissa@wildcurrant.co.uk or book a free discovery call by clicking HERE
I also work with businesses across Herefordshire, including website design in Hereford and web design in Leominster and Ludlow.
Frequently asked questions about website design in the West Midlands:
Do you work with businesses based anywhere in the West Midlands?
Yes. I work with businesses across the whole region, including Birmingham, Coventry, Wolverhampton, Solihull, Dudley, Walsall and Worcester. The entire project is managed online so location is never a barrier.
How is working with a designer outside the West Midlands different from using a local agency?
In practice, very little. The whole process runs via video call, email and a shared project board. You get the same level of communication and involvement as you would with a local studio, often more. What matters is not where your designer is based but whether they understand your business, your market and what your website needs to achieve.
Which package should I choose?
If you need a clean, professional site delivered quickly and you have your content ready, Website in a Week is a strong starting point. If you want proper SEO done at the same time, add the upgrade. If you need more than seven pages, want a fully bespoke design or are in a competitive market where ranking really matters, the Bespoke package is the right investment. A free discovery call is the fastest way to get a clear recommendation. To book a discovery call, CLICK HERE
Is SEO included in all your West Midlands website design packages?
Every package includes SEO foundations: correct site structure, clean URLs, heading hierarchy, meta descriptions, image optimisation and Search Console set-up. The SEO upgrade adds full keyword and competitor research with on-page optimisation for three key pages. The Bespoke package includes advanced SEO throughout the build. Ongoing SEO management can be added after launch.
Can you redesign an existing website rather than building from scratch?
Yes. But I will be honest with you: in most cases a new build produces better results than redesigning on top of an existing site. Old sites often carry technical debt that creates problems further down the line. If you have existing rankings worth protecting, those are handled carefully with proper redirects and page mapping factored into the project scope and cost.
How long does a website project take?
Website in a Week is delivered in five working days once your content is ready. Bespoke projects typically take four to six weeks for service businesses and six to eight weeks for ecommerce builds. Content readiness is usually the biggest variable. Clients who come to the project prepared tend to have a much smoother experience.
What do I need to have ready before we start?
You will need your logo and brand basics, your website copy, your images, clarity on your services and who you are targeting, access to your domain and existing hosting, and your legal pages. I provide a detailed Trello board and a copywriting guide at onboarding to make this as straightforward as possible.
Will I be able to manage the website myself after launch?
Yes, that is a priority. Every project includes a bespoke video walkthrough covering the updates you are most likely to need: changing text, swapping images, adding services and so on. You will not need a developer for day-to-day management. If you would rather hand that off entirely, my hosting and management plan at £65/month covers updates, backups, monitoring and a small amount of edit time each month.
What are the ongoing costs after launch?
Hosting is required and starts at £35/month for hosting only. Hosting plus management is £65/month and includes updates, backups, security monitoring and 15 minutes of small edits per month. Any third-party tools or plugins your site requires are additional, but these are flagged before the project begins.
How do payments work?
Website in a Week is paid in full before the build starts. Bespoke projects are split across three instalments: 50 percent at the start, 25 percent at design sign-off and 25 percent on launch. Full details are set out in your proposal.
Strategic website design plus advanced SEO & GEO
ABOUT
I work with small business owners delivering strategic website design and advanced SEO. Based in Ludlow, Shropshire and working UK wide.
Ludlow, SY8 1NN
07771 623276
© 2026 by Wildcurrant