Herefordshire
Website design Hereford
SEO-led WordPress and Shopify websites that bring in the right enquiries.
If you run a small business in Hereford or anywhere across Herefordshire and your website is not doing the job it should, you are in the right place. There are three levels, so you can choose how long I stay with you after your site goes live.
I’m Melissa Critchley, founder of Wildcurrant. I design strategic websites that look the part and get found, with SEO built in from day one.
Book a free discovery call
What small business owners say about working with me:
What you need
If you want a Hereford website that does the heavy lifting, you’re in the right place
You don’t need a “pretty” website that wins compliments and then does absolutely nothing.
You need a site that:
- makes it immediately clear what you do and who it’s for
- builds trust quickly (so people actually contact you)
- is easy to use on mobile
- is structured properly for Google and modern AI-driven search
- is simple for you to update without fear of breaking it
The three levels
Website design in Hereford, with a package to suit where you are right now
There are three levels. Each one includes everything in the one before it. The difference is how long I stay with you after your site goes live.
The Launch
From £4,000
For established businesses that need a site built to be found. Your new site, built and live in four to six weeks. See The Launch
- Up to six pages, designed for your business and built in WordPress. Each extra page is £400.
- A strategy call before anything is designed. The site is built around your goals, your best clients and what you sell.
- Competitor and keyword research first, so every page is built around what your customers type into Google.
- Technical and on-page SEO done as the site is built. Google and AI tools can read it from launch day.
- Your old pages mapped and redirected if you are replacing a site, so you keep the rankings you have already earned.
- Testing on phones, tablets and desktops before it goes live.
- Google Analytics and Search Console connected. You can see who is finding you and how.
- A Friday email every week. You always know where things are and what I need from you next.
- Training at handover, with a video made for your site. You can make everyday changes without calling anyone.
- A fixed price in writing before you commit.
The first 30 days
From £5,500, website build included
For businesses whose customers come from a town or region. I stay for a month and put your Google profile and directory listings right. See The first 30 days
- Your website build, with everything in The Launch.
- A record of how your business shows up in Google and in AI answers before we start. It gives us something to measure against later.
- A full audit of your Google Business Profile, with the fixes made for you: categories, services, description, photos and opening hours.
- Your name, address, phone number and description corrected across your profiles and the main directories, so every place that lists you says the same thing.
- Tracking set up, so you can see what changes after launch.
- All finished within a month of your site going live.
Investment: £4,000 for the site and £1,500 for the month of work after launch = £5,500 in total
The first 90 days
From £7,750, website build included
For owners who will not have time for the follow-up. I stay for three months. Your customers' questions are answered on your pages, your email list is started, and your Google profile gets a new post every week. See The first 90 days
- Your website build, and everything in The first 30 days.
- Eight questions your customers are asking, found in your Google Search Console data. Each question and its answer is added to the right page of your site.
- Email marketing set up in MailerLite: a sign-up form, a lead magnet and a three-email sequence.
- A Google Business Profile post every week for three months. That is 13 posts, written and published for you.
- A before-and-after report at the end, in plain English.
Investment: £4,000 for the site and £3,750 for the three months of work after launch = £7,750 in total. Payment: 50% non-refundable deposit to book, 25% before the project starts and 25% before the site goes live. Care plan £65 a month.
Optional add-ons for your Hereford website
Where helpful, I can bring in trusted collaborators or work with your existing partners on:
- Copywriting
- Photography and video
- Branding and visual identity
- Email marketing set-up and automations
- Ongoing SEO and Local SEO
- Google and Meta Advertising
These are costed separately so you only pay for what you need.
First call to launch
How your Hereford website project works, from first call to launch
01
Discovery + clarity
We start with a discovery call, then a strategy session to get crystal-clear on your goals, offers and ideal customers.
02
Structure + design
I map out the page flow and user journey, then design the homepage first so we nail the look and feel early.
03
Build + SEO setup
Once the design direction is signed off, I build the full site and implement SEO foundations as I go.
04
Test + launch
I test the forms and key pages on mobile and check the speed, then launch properly (no crossed fingers).
05
Handover + support
You get training so you can update your site confidently, plus options for ongoing support if you want everything handled for you.
What you’ll need to have ready before your Hereford website project starts
To keep things calm and efficient (and avoid the last-minute scramble), I’ll need:
- your logo + brand basics (colours/fonts if you have them)
- your website copy
- your images
- clarity on your services/offers and who you’re trying to attract
- access to your domain + current website/hosting (if relevant)
- your legal pages (privacy/cookies/terms)
If any of that feels like a sticking point, tell me. I can recommend trusted copywriters, brand designers and photographers, or we can build a simple plan to get you there.
What is not included, so everything is clear up front
- Branding or a full rebrand
- Copywriting within the standard price
- Photography or image sourcing
- Legal policy creation
- Ongoing SEO retainers or ad management, unless added as a separate service
- Third-party subscription costs: apps, plugins and tools
Why SEO first
Why SEO-first Hereford website design is the only kind worth investing in
For most small businesses, a website only earns its keep when it can be found by Google, Bing and AI.
That’s why every website design Hereford project I take on includes SEO foundations as standard:
- keyword and competitor research (so we know what we’re aiming at)
- a Google and AI friendly structure (pages that make sense to humans, search engines and LLMs)
- fast, mobile-first performance
- on-page optimisation for your services and location
- clear calls to action that turn visitors into enquiries
The result is a website that can support the growth of your business, rather than a brochure site.
If you are interested in search engine optimisation, you may enjoy my post on SEO-friendly website design.
Herefordshire business Vintage Vehicle Restorations, pictured, who kindly left this review:
“We remain on page one, position one on Google for our chosen keyword and come first in the AI overview too. Working with Melissa is the best thing I ever did for my business.”
Jason Mills
Website design for Hereford, Leominster, Ledbury, Bromyard and beyond
I work with businesses across Hereford, Ledbury, Leominster, Bromyard and the wider Herefordshire area, and with clients across the UK too.
If you’re local, brilliant, and we can meet in person if it helps. If you’re not, the process works just as well online.
Being based in Ludlow on the Shropshire and Herefordshire border, I understand the local business landscape and the kind of clients you are trying to reach.
I cover the wider region too, including website design across the West Midlands.
You’re in safe hands
I am Melissa, website designer, SEO consultant and long-time digital marketer. I have been doing this for a long time and I am very calm about the tech, so you do not have to worry.
My clients usually come to me when they are ready to stop tinkering and start building something solid: a site that reflects the quality of their business and helps them grow.
- 20 years in marketing, 8 years building websites
- 48 five-star Google reviews
- Based in Ludlow, working with businesses across Herefordshire, Shropshire and the UK
- Every site is built around your goals rather than a template
- I’m still here once the site goes live
Got questions? I am just an email away: melissa@wildcurrant.co.uk
Questions
Frequently asked questions about website design in Hereford
Do you only work with Hereford businesses?
Not at all. I work across Herefordshire and the UK. Local projects are welcome (and fun).
Which website design package is right for me?
If you need a site built to be found, start with The Launch. If your customers come from a town or region, The first 30 days adds a month of work on your Google profile and directory listings. If you will not have time for the follow-up, The first 90 days keeps me with you for three months. If you are not sure, book a free discovery call and I will tell you which option makes most sense.
Should I choose WordPress or Shopify for my Hereford ecommerce website?
WordPress is brilliant for service businesses and content-led sites. Shopify is ideal when ecommerce is central to what you do. If you are unsure, I will recommend what makes sense for your goals during the discovery call.
Will you write my website copy?
I can edit and shape what you have at an additional cost, or recommend a trusted copywriter. All packages require your content to be supplied and final before the build begins.
Does website design in Hereford include SEO?
Yes. Every website includes competitor and keyword research, with technical and on-page SEO done as the site is built. Ongoing SEO can be added as a follow-on service.
Can you redesign my existing Hereford website?
I can, but in my experience a new build will be far more effective than trying to retrofit an existing site. Redesigns also require careful SEO protection, including page mapping and redirects, to avoid losing any rankings you already have.
How long will my website project take?
Most builds take four to six weeks for a service-based site and six to eight weeks for ecommerce. The biggest factor is usually content readiness. If your words and images are ready at kick-off, everything moves faster and feels much less stressful.
How much time will I need to put in?
Once booked, you will receive a Trello board that walks you through exactly what I need from you step by step: log-in details, images, copy and so on. Most clients find it takes around four to five hours to pull everything together. I also provide a guide to writing your website copy if that helps.
What happens after my Hereford website goes live?
You get a training walkthrough so you can manage the site with confidence. You also get 30 days of email support after launch. The care plan is £65/month and covers hosting and management, which includes updates, backups, monitoring and 15 minutes of small updates each month.
Are there any hidden costs?
No. Anything outside the agreed scope is discussed and priced in advance. Third-party subscription costs such as apps, plugins or tools are not included and would be additional, but I will flag anything relevant before you commit.
What is the payment structure?
Every project is split across three payments: a 50 percent non-refundable deposit to book your spot in my diary, then 25 percent before the project starts and 25 percent when the site is ready and before it goes live.
Melissa Critchley
Founder of Wildcurrant Marketing, specialises in website design and search engine optimisation for small businesses. Based in Ludlow, Shropshire, she works with clients across the UK (and sometimes beyond!)
Ready to invest in website design in Hereford that actually works?
If you are looking for a strategic new website that is built to be found and to convert, let’s talk. Book a free discovery call and we’ll work out your next step together.
Email: melissa@wildcurrant.co.uk
Call: 07771 623276
