AI visibility audit for small business websites
Can AI see your website?
Wildcurrant’s AI visibility audit is a full review of how well your website performs when people ask ChatGPT, Google’s AI results, and other AI tools to recommend a business like yours. It costs £1,200, takes ten working days, and you receive a written report with a prioritised fix list you can act on straight away, whoever built your website.
People have stopped scrolling. AI now answers for them.
When someone wants a builder, an accountant, or a place to stay, they increasingly ask an AI tool and take the answer they’re given. Google now shows AI answers above the traditional results, and tools like ChatGPT recommend specific businesses by name.
Those recommendations aren’t luck. Before an AI tool mentions a business, it reads the website, checks what others say about it, and decides whether it can be trusted. Most websites, including well-built ones from only a few years ago, quietly fail that test. The owner never finds out, because the enquiry simply goes to a competitor.
The visitors who do arrive from AI tools are worth having. They’ve already had their basic questions answered, so they arrive ready to talk. That’s the traffic this audit is designed to win you.
What the audit covers
The audit reviews the five areas that decide whether AI systems find, understand, and recommend your business.
|
AREA |
WHAT I CHECK |
|
Access |
Whether AI systems can reach your site at all. Many are blocked by security settings the owner has never seen |
|
Readability |
What AI tools actually see on your pages, including content that is invisible to them even though it looks fine to you |
|
Structure |
Whether your pages are organised so an AI can lift clear answers from them, including headings, FAQs, and the technical markup behind the scenes |
|
Trust |
How your business appears across Google, reviews, directories, and the wider web, and whether it all tells one consistent story |
|
The answers themselves |
I ask the main AI tools the questions your ideal customers ask, record what comes back, and show you exactly where you appear, where competitors appear instead, and why |
What you receive
- A written report in plain English, with every finding explained and no jargon left undefined
- A prioritised fix list, ordered by impact, so you know what to do first
- A record of what AI tools currently say when asked about businesses like yours
- A 45-minute call to walk through the findings and answer your questions
The report is yours. You can hand it to your current web team, fix things yourself, or ask me to do the work.
This is for you if
- Your business is established and enquiries matter to you at £1,000 or more per job, booking, or client
- Your website was built in the last few years and used to perform, but enquiries have slowed
- You want to know where you stand before spending anything on marketing or a rebuild
- You’d rather see evidence than take anyone’s word for it
This is not for you if
- You’re just starting out and don’t have a trading history or reviews yet
- You want a quick trick rather than an honest picture
- Your website is more than six or seven years old. It likely needs rebuilding, not auditing, and I’ll tell you that for free on a call
Price and how it works
Price and how it works
Price and how it works
The AI visibility audit costs £1,200, paid on booking. There is nothing extra to buy and no subscription attached.
- Book below and I’ll send a short form asking for access details and your main customer questions.
- I complete the audit over ten working days.
- You receive the report, then we walk through it together on a call.
Why Wildcurrant
I’m Melissa Critchley. I’ve worked in marketing for over 20 years and now design websites and run SEO for established small businesses across the UK from my base on the Shropshire and Herefordshire border. Wildcurrant has 48 five-star Google reviews, and everything in this audit comes from the same methods I use on my own site and my clients’ sites. You’ll deal with me directly from first email to final call.
Questions owners ask me
Will this get me to the top of Google? No single piece of work can promise that, and anyone who does promise it should worry you. The audit shows you exactly what is holding your site back with AI tools and search, and what to fix in what order. Clients who act on the fix list see the difference in their enquiries.
My website already ranks well. Do I still need this? Possibly, and that’s exactly the trap. A site can rank well in traditional Google results and still be unreadable to ChatGPT and other AI tools, because they read websites differently. Ranking well today doesn’t tell you how you appear in AI answers.
Do I need to understand the technical side? No. The report is written in plain English, every recommendation says why it matters in business terms, and the call is there for anything that isn’t clear.
Can my existing web person do the fixes? Yes. The fix list is written so any competent web professional can act on it. There’s no obligation to use Wildcurrant for the work.
How is this different from a free SEO audit tool? Free tools run automated checks and email you a scary score. This audit is done by hand, on your actual site, against the questions your actual customers ask AI tools, and it tells you what to do about it. No tool does that.
What do you need from me? About 20 minutes to complete the booking form, plus login details for your website and Google accounts. I handle everything else.
Strategic website design plus advanced SEO & GEO
ABOUT
I work with small business owners delivering strategic website design and advanced SEO. Based in Ludlow, Shropshire and working UK wide.
07771 623276
The Coach House, Brand Lane, Ludlow, Shropshire, SY81NN
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