Website redesign for small businesses
TL:DR – Thinking about a website redesign for your small business? Here’s the short version:
- I work with small businesses across the UK, from sole traders to small teams
- An old website can quietly cost you customers – slow pages, broken mobile layouts, and outdated content all push people toward competitors
- A proper redesign looks at structure, content, SEO, and how the site performs on every device, not just the visuals
- Common warning signs: an outdated look, difficulty making updates, poor Google visibility, and customers struggling to find information
- Wildcurrant Marketingl builds sites that are fast, mobile-first, and easy for you to manage yourself
- The process starts with a free 30-minute discovery call, leading to a fixed-price proposal and a typical six to ten week build
- [Book your free discovery call]
If your website was built more than three years ago, there’s a good chance it’s working against you. Slow load times, layouts that break on mobile, and copy that no longer reflects what you do – these are the things that send potential customers straight to a competitor. A redesign fixes that.
What a redesign actually involves
A website redesign isn’t just a fresh coat of paint. It’s a chance to look at what your current site is doing, what it isn’t doing, and what your customers actually need from it before they pick up the phone or fill in a form.
I work with established small businesses across the UK who know their trade inside out but whose websites haven’t kept pace. We look at your structure, your content, your search visibility, and how the site performs on every device – then we build something that does the job properly.
Signs your website needs a redesign
- It looks noticeably older than your competitors’ sites
- It’s hard to update without calling in a developer every time
- You’re not appearing in Google searches for your services Customers have mentioned they couldn’t find information they were looking for
- You are also not appearing in any AI overviews or answers
- You’re embarrassed to hand out your web address
What you get with Wildcurrant Marketing
- A site designed around how your customers think, not how your business is organised internally
- Clean, fast pages built with SEO/AI in mind from the start
- Copy reviewed for clarity and search performance
- Mobile-first design that works on every screen size
- A straightforward handover so you can manage your own content
How the process works
We start with a discovery call – no obligation, no jargon. You tell me what’s not working, what you want to achieve, and who your customers are. From there I put together a proposal with a clear scope, timeline, and fixed price.
Most small business redesign projects take six to ten weeks from sign-off to launch.
Based in Shropshire, working with businesses across the country
I work with small businesses all over the UK – whether you’re a sole trader, a family-run operation, or a team of fifteen. If you have an existing website that’s letting you down, I can help.
Ready to see what your website could be doing for you?
Book a free 30-minute discovery call with Melissa and get an honest assessment of where your site stands – and what it would take to improve it.
→ Book a free discovery call – let’s talk about your specific goals and how to achieve them
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ABOUT THE AUTHOR | MELISSA CRITCHLEY
IWith over 20 years in marketing, I founded Wildcurrant Marketing to help small business owners get more from their websites. I build WordPress and Shopify sites with SEO worked in from day one, so your site brings in the right kind of traffic and does some of the selling for you — no constant tinkering required.
Want support?
Book a free 15-minute discovery call and I’ll point you towards the most sensible next step.