Meta Descriptions – what they are, why you need them and how to compose
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Meta Descriptions – what they are, why you need them and how to compose

How to Craft Compelling Meta Descriptions (meta titles): The Secret Weapon of Your SEO Strategy In the ever-changing discipline of SEO, crafting compelling meta descriptions/meta title/meta tag often gets relegated to the back burner. But these short snippets hold immense power, acting as the first impression for your website in search engine results pages (SERPs)….

What is an H1 heading and why is it so important for your SEO?

What is an H1 heading and why is it so important for your SEO?

Website SEO Throughout my role as an SEO consultant, I have come across hundreds of sites, and it seems that incorrect header tag usage is particularly widespread. In this short article, I will explain why they are crucial for the success of your website. Key Takeaways Best Practice SEO In the realm of web design…

Small business SEO

Small business SEO

PROJECT: SEO FOR SMALL BUSINESS Rachel Knott, Sussex Rachel Knott, My Animal Matters Rachel, a seasoned online shop owner and consultant, recently made an exciting decision to revamp her offerings and pivot her focus prompting a much-needed SEO overhaul. Over six weeks, we collaborated closely online, as I guided her through the step-by-step process of…

Local SEO: Essential for small business success

Local SEO: Essential for small business success

As a business owner, I understand the importance of fostering a strong local presence and optimising my online visibility. Central to this endeavour is creating and managing an effective Google Business Profile (GBP). Often described as a digital business card on Google, a GBP is crucial as it helps businesses promote their brand and drive…