How to Make the Most of Your New Website
1. Let People Know! The sooner the better.
When your website goes live, the most important thing to do initially is drive traffic to it. This will help google index it faster and start improving your SEO rankings immediately. Here are some ways to consider getting the word out:
- Email Newsletter – if you have a newsletter or email list, be sure to let them know that the new site has launched and even more importantly, how it can help their business or add value to them. Mailerlite is what I use and highly recommend.
- Social Media – use your network of social media friends, family or co-workers to get the word out. You’d be surprised how far one post can go when it’s shared and liked. Add the website link to your Instagram profile and, if you’re active, don’t forget LinkedIn, your Google Business Profile and any other socials that you use.
- Word of Mouth – word of mouth is still the most powerful referral. If you’re as excited as I am when your site launches, tell those around you! Get their opinion and see what they think about your new online presence. That’s valuable feedback that may come in handy when considering changes and additions to the site moving forward.
PS – I’ll send you a launch pack shortly with all the graphics and assets you need to promote your new site!
2. Collect Reviews & Testimonials
Online reviews are more important than ever. Particularly for businesses being googled and found online, a user will look at reviews almost immediately. There are many different ways and platforms on ways to get reviews, but here are some we recommend:
- Google Review – this is highly recommended as google reviews are generally what will pop up when somebody finds your site with an internet search. You can either have your customers google your business, then leave a review OR send them the direct link I will have given you to do this (assuming I set up your Google Business Profile for you!)
- Facebook Reviews – FB reviews are also great and are now a more reputable spot for customer reviews. Don’t be afraid to ask for your customers to leave a review on your Facebook page and have them share it. Or get their permission for you to share it.
- Testimonials for Website – after your website is live, we recommend gathering as many testimonials as possible to post on the website. Even if you don’t currently have any on the site, if you can gather 5-10 good, personalized reviews (usually gathered via email or off of google or Facebook) we can eventually set up a testimonials page. Users will often look for reviews ON the site as well as on other outlets before making a purchase, calling or emailing. I recommend putting the best one’s on the site .
3. Keep It Fresh
After your website has been live for awhile, I recommend doing some things to keep it fresh. Particularly if you have a site with repeat or recurring visitors. Here are some suggestions:
- Change Out Images – I recommend changing out or updating images 1-3 times a year. If your website has a main image right when you open the front page, it’s important to keep that fresh and new. For the user, it looks like you’re taking the time to update your site and therefore making it more valuable for them.
- Colours/Layout – if your site has been sitting for more than a year or so, it’s strongly recommended that you do something to spice it up. Whether it’s making some cosmetic changes to the action colors or menu bar, or even just adjusting or adding some new graphics/images. Keeping your site fresh is a GREAT way to keep people coming back.
- Keep Your Information Updated – if information, staff, hours or services change for your business, be sure to change the website too! There’s nothing worse than having wrong information on a website. Or have a staff member’s picture on the page who doesn’t work there anymore. Keep your website updated and streamlined to your business.
4. Build Content
A website is viewed by google as being “alive” or “dead.” An “alive” site is driving traffic, getting new and existing users, being updated, posting new blogs and content. If your site is “dead” – e.i. not being managed, updated or taken care of – it can impact your SEO ranking dramatically. Here’s some options on how to build your website content:
- Blog – blogging sounds a bit overrated and useless to a lot of people and I can understand that, but the facts are the facts – websites with blogs generally drive 30-40% more traffic to their sites than their competitors. Google will often pick up blog posts before picking up major website pages. If you can contribute good, lasting content that is well thought out and valuable to your customers, you will drive more traffic. Don’t be afraid to use social media and use your network to get the word out. It’s worth having someone maintain a solid website blog to drive your traffic and grow your online presence.
- New Pages – it’s generally good practice to not only update your images and graphics, but also your content! If you have more services to add to your site, do it! Google LOVES seeing that a site is being built onto. You can also repeat the steps above by reposting your site to your social media outlets and saying that you have updated images, content, new blog post, etc.
- Industry Changes – if things in your industry change or your services change, be sure to update your site accordingly. Even adjusting content by a few words can show google that your site is being worked on and is again…”alive”.
5. Email Marketing
I may well have set up a email collection form on your website to collect the details of those wanting to receive your Newsletter.
The next stage with email marketing is to create
- A sales funnel of either three or five emails to showcase your main services and bring your viewers further along in the sales process
- And/or a Lead Magnet which is something your audience would really like to get their hands on from you in return for their email address.
Think of your website as a living part of your business. The more attention you give it – through updates, fresh content, and spreading the word – the more it will give back in visibility, leads, and credibility.
As with everything I mention above I can help you with this, just get in touch!
(If you chose a Management AND Hosting plan for your website I do offer you 15 minutes of changes each month and you can of course book me for longer at a discounted rate).