AI visibility audit
Who is AI recommending instead of you?
When someone asks ChatGPT or Google's AI for a business like yours, a few names come back. This audit shows you whether yours is one of them, who is named instead, and what to fix first. A written report and a 45-minute call, in five working days.
Book your call about the AI visibility audit
What the audit is:
If you have run my free AI Visibility Checker, the AI Visibility Audit audit covers what it can't see.
It's a full review of how your website performs when people ask ChatGPT, Google’s AI results and other AI tools to recommend a business like yours.
It costs £595 and takes five working days.
You receive a written report telling you where you stand and what to fix in what order, whoever built your website.
And yes, you can then ask me to make the changes.
Why it matters
The bit nobody has explained
For twenty years, search worked one way. Someone typed a question, Google gave ten links, and you tried to be near the top.
That shape has changed. Ask ChatGPT, Claude or Perplexity a buying question now and you get a short written answer with a handful of businesses named inside it.
So being named in that answer now matters as much as where you rank.
If your traffic has dropped this year and nobody has been able to tell you why, this is usually part of the reason.
Why this is good news for a business your size
AI answers do not favour whoever has been online longest. They favour whoever is described the same way in the most places.
That is a game a small established business can win, because it depends on consistency and speed rather than budget. A large company needs four people to sign off on a comparison page. You can publish one this month.
What I can and cannot promise
The audit is a report. What changes your visibility is the work that follows it: pages published, profiles corrected, mentions earned, questions tracked month by month. That work is in your hands, or mine if you ask.
I do not control what a model says on any given day, and neither does anyone selling you this. What I can tell you is that businesses described consistently across many trusted places get named far more often than businesses described four different ways. The audit shows you which one you currently are.
Once that work begins, expect three months before the picture changes noticeably. Anyone promising next week is selling something.
What the audit covers
The audit reviews the seven areas that decide whether AI systems find, understand, and recommend your business.
Area
What I check
What AI says about you now
I ask the main AI tools the questions your ideal customers ask, record what comes back, and show you exactly where you appear, where competitors appear instead, and why.
Where AI gets its information
The outside pages, directories and articles the AI tools draw on when recommending businesses like yours, and which ones you’re missing from.
Access
Whether AI systems can reach your site at all. Many are blocked by security settings the owner has never seen.
Readability
What AI tools actually see on your pages, including content that is invisible to them even though it looks fine to you.
Structure
Whether your pages are organised so an AI can lift clear answers from them, including headings, FAQs, and the technical markup behind the scenes.
Content gaps
Which of the page types AI answers actually quote you’re missing, and which ones would earn you a mention fastest in your category.
Trust
How your business appears across Google, reviews, directories, and the wider web, and whether it all tells one consistent story.
What you receive
- A written report in everyday language, with every finding explained
- A prioritised plan, ordered by impact, showing what to fix first and roughly what each piece involves
- A record of what AI tools currently say when asked about businesses like yours
- A 45-minute call to walk through the findings and answer your questions
The report is yours. You can hand it to your current web team, fix things yourself, or ask me to do the work.
This is for you if
- Your business is established and enquiries matter to you at £1,000 or more per job, booking, or client
- Your website was built in the last few years and used to perform, but enquiries have slowed
- You want to know where you stand before spending anything on marketing or a rebuild
- You’d rather see evidence than take anyone’s word for it
This is not for you if
- You’re just starting out and don’t have a trading history or reviews yet
- You want a quick trick rather than a true picture
- Your website is more than about five years old (maybe less, depending on how it was built). It probably needs rebuilding rather than auditing, and I’ll tell you that for free on a call
Price and how it works
£595, paid before I start
It’s a standalone piece of work and there’s nothing you have to buy afterwards. If you want me to carry out the fixes, I’ll explain how that works on the call, but the report stands on its own either way.
Book a 15-minute call. If the audit suits your site, I send the invoice and a short form asking for access details and your main customer questions. Book your call about the AI visibility audit call
Why Wildcurrant
I’m Melissa Critchley. I’ve worked in marketing for over 20 years and now design websites and run SEO for established small businesses across the UK from my base on the Shropshire and Herefordshire border. Wildcurrant has 48 five-star Google reviews, and everything in this audit comes from the same methods I use on my own site and my clients’ sites. You’ll deal with me directly from first email to final call.
Questions
Questions owners ask me
What happens after the audit?
Some people take the plan and do it themselves. Some hand it to their web person. Some ask me to carry it out, which is a monthly arrangement with a three-month minimum, because this work builds over time rather than landing in one go. There’s no obligation either way, and I won’t raise it unless you do.
Will this get me to the top of Google?
The audit shows you exactly what is holding your site back with AI tools and search, and what to fix in what order. What happens next depends on what you do with it, and I’ll be straight with you on the call about what I think is worth your time.
My website already ranks well. Do I still need this?
Possibly, and that’s exactly the trap. A site can rank well in traditional Google results and still be unreadable to ChatGPT and other AI tools, because they read websites differently. Ranking well today doesn’t tell you how you appear in AI answers.
Do I need to understand the technical side?
No. The report is written in everyday language, every recommendation explains why it matters to your business, and the call is there for anything that isn’t clear.
Can my existing web person do the fixes?
Yes. The fix list is written so any competent web professional can act on it. There’s no obligation to use Wildcurrant for the work.
How is this different from my free AI checker?
The checker reads your site's code in 20 seconds and tells you whether AI tools can read it.
The audit is done by hand.
I ask the AI tools the questions your customers ask, record who they name, and look at what is written about you beyond your own site.
What do you need from me?
About 10 minutes on the booking form, then read-only access to your Google Business Profile and Search Console, which you can grant to my email address without sharing any passwords. For your website I’ll usually only need a look at a couple of settings, and I’ll tell you exactly what and why.
You might also need
SEO and AI search
Keyword research, on-page SEO and content that help Google and AI tools find and recommend you.
See SEO and AI searchWebsite redesign
Keep the SEO that works on your current site and rebuild the rest so it brings in enquiries again.
See website redesignAI workshops
Small group sessions that show you and your team how to use AI in your business every day.
See AI workshopsSee everything I offer on Work with me, or compare prices on Pricing. Not ready for an audit? Run the free AI Visibility Checker.
