Case study · Website design and SEO
Website design case study for a Sussex shutter company
Mastercraft Shutters
Mastercraft Shutters designs and installs bespoke window shutters in homes across Sussex and Surrey.
With a reputation for quality, friendly service and glowing reviews, they needed a website that could keep up and turn clicks into paying customers. Their Meta Ads manager recommended me after recognising that their old website was holding back their results.
01
The problem
Mastercraft were investing in paid ads, but their old website wasn’t converting. It lacked SEO structure, couldn’t be updated in-house, and wasn’t connected to essentials like Google Analytics or Search Console.
Without visibility, data or flexibility, they were missing opportunities and wasting ad spend. They needed to turn things around quickly.
02
My approach
I started with a full audit of the existing website to pinpoint the SEO issues. With no Google Analytics or Search Console data to work from, I focused on competitor research and in-depth strategy sessions with the client.
They wanted to keep their existing copy but improve it for SEO. Before touching the design, I rewrote and optimised every page. That gave me a deeper understanding of the business and the people behind it, and laid the foundation for everything that followed.
With the content finalised, I turned to structure and user experience, making sure the new site was easy to navigate and built to convert. I built it in WordPress with Elementor so everything stays editable, and thanks to the preparation the build ran smoothly from start to finish.
03
The transformation
Within days of launch, organic enquiries started arriving that the business had never seen before.
With a conversion-ready site and stronger SEO, Mastercraft saw more leads from both organic search and paid ads, and had the best three months in the company’s history.
They now have a site that works hard in the background: attracting the right people, turning visits into enquiries, and giving them full control as they grow.
“I started receiving so many organic enquiries I’d never seen before, and it hasn’t slowed down! It’s been one of the best business decisions I’ve made, and I wish I’d done it sooner. The combination of Laura’s ad strategy and Melissa’s website expertise has made a huge difference to how my business performs online.”
Craig Williams · Mastercraft Shutters, Sussex
Melissa Critchley
Founder of Wildcurrant Marketing, specialises in website design and search engine optimisation for small businesses. Based in Ludlow, Shropshire, she works with clients across the UK (and sometimes beyond!)
Great design is wasted if nobody finds it. Let’s talk.
Whether you need a new website, SEO on the site you already have, or both, start with a fifteen-minute call. Email me, ring me, or book a time that suits you.
Email: melissa@wildcurrant.co.uk
Call: 07771 623276
