A person sits at a desk, an air of frustration evident as their head rests on folded arms, clutching a blue phone. A laptop and closed notebook sit nearby, alongside a smartwatch. They cant help but wonder, Why is no one visiting my website?. Wildcurrant Marketing
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5 Reasons Why No One Is Visiting Your Website

Plus exactly what to check, tweak, and improve for more visibility, more traffic, and more clients.

You launched your website. You told your friends. You linked to it on your Instagram bio. You even shared it in a couple of

Facebook groups.

But… nothing.
No traffic. No inquiries. No clients.

Sound familiar?

You’re not alone—and you’re not doing anything wrong. Most small business owners and creatives go through this frustrating “invisible” phase online, especially when they’ve built a DIY website or haven’t had a clear SEO strategy in place.

The good news? The fix is usually easier than you think.

Let’s walk through the top five reasons your website might be sitting quietly on the sidelines—and how to start getting it in front of the right people.

Why is no one visiting your website?

1. You’re Not Using the Right Keywords (Or Any at All)

Imagine opening a bookstore with no sign out front, no visible categories, and no labels on the books. That’s what a website looks like without proper keywords.

Keywords are how people find you on search engines. They’re the actual phrases your dream clients type into Google when they’re looking for someone like you.

???? Here’s what that might look like:

  • You write “I help women grow online” → but your audience is searching “SEO expert for artists” or “affordable website designer UK.”
  • You describe yourself as a “creative storyteller” → but they’re Googling “copywriter for wellness brands.”

✅ How to start to fix your SEO

  • Use a free or low cost tool like Keywords Everywhere or AnswerThePublic to find what your audience is actually searching.
  • Create a list of 5–10 core keywords relevant to your service, location, and audience.
  • Sprinkle them naturally into your:
    • Page titles
    • Headings (H1, H2s)
    • Meta descriptions
    • Image alt text
    • Blog content

This small step alone can dramatically improve how search engines index and display your website in results.

2. Your Website Is Loading Too Slowly – another SEO issue

Your dream client clicks the link in your bio, waits a few seconds, and… bounces.

Research shows you have about 3 seconds before most users abandon a slow-loading site. Google also uses load speed as a ranking factor, so a sluggish site = lower visibility.

Common culprits:

  • Uncompressed, oversized images (especially hero banners)
  • Outdated or heavy WordPress themes
  • Too many plugins or poorly coded ones
  • Cheap or overcrowded hosting

How to Fix It:

  • Test your site speed at GTmetrix
  • Compress images with TinyPNG or read my blog on Image Optimisation HERE
  • Remove unused plugins and switch to lightweight, performance-optimised ones
  • Consider upgrading your hosting provider (I can recommend a few!)

A fast site = better SEO, better experience, and a higher chance of converting visitors.

3. Your Website Isn’t Mobile-Friendly

In 2024, over 60% of web traffic is mobile—and Google now indexes mobile first.
So if your site looks great on desktop but clunky on phones, you’re losing trust (and traffic) fast.

What “not mobile-friendly” looks like:

  • Text is too small or cut off
  • Buttons are hard to tap
  • Images don’t resize properly
  • Menus are impossible to find
  • Pop-ups or forms overlap content

How to Fix It:

  • View your site on multiple devices (your phone, tablet, even a friend’s)
  • Use Google’s Mobile-Friendly Test
  • Simplify your layout and use larger fonts
  • Make sure buttons are big enough and well-spaced
  • Choose a responsive theme (WordPress users: Kadence, Elementor or Divi are great)

Want bonus points? Add mobile-friendly calls-to-action like “Tap to Call” or “Book a Call” buttons.

4. Your Messaging Isn’t Clear Enough

If someone lands on your homepage and can’t instantly figure out:

  • Who you are
  • What you offer
  • Who you help
  • And what they should do next…

…they’re gone. ????

People don’t read websites like books. They scan. If you don’t capture their attention quickly, they’ll click away—even if you’re exactly what they need.

Red flags I often see:

  • Vague headlines like “Helping you thrive online”
  • No mention of who your services are for
  • No clear “book now” or “get started” CTA
  • Over-designed pages that hide key info

How to Fix It:

  • Add a bold, benefit-focused headline above the fold (e.g. “SEO-Optimised WordPress Websites for Creatives & Small Businesses”)
  • Include a subheading that explains how you help
  • Add a simple CTA: “Book a free discovery call” or “Get your free audit”
  • Make sure your copy is clear, confident, and easy to scan

Want help with your homepage copy? I’ve got prompts for that, too ????

5. Your Website Isn’t Showing Up on Google at All

This one is huge—and super common. Many small business owners assume their site will automatically show up in search results. But unless you’ve told Google where to find it and optimized your content, it might not show up at all.

Here’s what to check:

  • Are your pages indexed by Google? (Search “site:yourdomain.com” to see what’s listed)
  • Are you using unique page titles and meta descriptions?
  • Have you installed Google Analytics + Google Search Console?
  • Do you have backlinks (links to your site from other sites)?
  • Are you publishing content (like blog posts) regularly?

How to Fix It:

  • Set up a free Google Search Console account
  • Submit your sitemap (most SEO plugins generate one for you)
  • Install an SEO plugin like Rank Math or Yoast
  • Start a simple blog that answers your audience’s top questions
  • Ask collaborators or directories to link to your site

SEO takes time—but every small step builds momentum. And a properly indexed site is one step closer to getting found by your dream clients.

Want Expert Help?

If all this feels overwhelming (I get it!), I’m here to help.

I work with small businesses and creatives who are tired of feeling invisible online. Whether you need a simple refresh or a full strategic redesign, I’ll help you build a website that actually does its job.

???? Click here to book a free Website Discovery Call
No pressure. No jargon. Just expert advice—and a clear next step.

Melissa Critchley
Founder, Wildcurrant
Crafting bespoke WordPress websites + SEO strategies that get you seen.

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