Kind words from my client:
My website was in need of a revamp and the agency managing my SEO was providing me with very little help. I was recommended Melissa and after our first discussion about what I need and how she could help, I knew she was going to be great. Melissa has lots of interesting ideas and she really went above and beyond to create a website that performs to the highest of standards.
The new website visually is absolutely fantastic but more importantly it is user friendly, optimised well and the SEO is already working its magic. Almost instantly I was noticing more enquiries coming through the website.
If you are looking for a personalised service with someone who genuinely wants to help you and your business succeed then get in touch with Melissa.
Thank you for all your help and I look forward to working with you again in the future.
Web Design Case Study: Mastercraft Shutters
A professional WordPress website design with keyword research and full SEO.
Mastercraft Shutters is a West Sussex-based business crafting and installing bespoke window shutters across the Sussex and Surrey area. Their clients are homeowners, often with stylish town properties, looking to enhance both the appearance and insulation of their homes.
With a friendly, approachable brand and glowing testimonials to back it up, Mastercraft Shutters came to me via a recommendation from their Meta Ads Manager. She knew their existing website was holding them back and that to get more value from their ad spend, they needed a modern, user-friendly site with strong SEO foundations.
The Problem
Mastercraft Shutters were frustrated with their existing website: they couldn’t update it themselves, it lacked essential integrations like Google Analytics and Search Console, and it simply wasn’t built with SEO in mind.
Their Meta ads were bringing in some orders, but the website wasn’t converting as effectively as it could. They wanted a stronger conversion rate, and ultimately, higher profit from their ad spend.
Without clear data or a compelling online presence, they were missing opportunities and knew they needed to act.
My Approach
I began with a full audit of Mastercraft Shutters’ existing website to pinpoint the SEO issues. Unfortunately, without access to Google Analytics or Search Console data, I was missing key insights, tools like these are invaluable when rebuilding a site. So instead, I focused on competitor research and in-depth strategy sessions with the client.
They wanted to keep their existing copy, but improve it for SEO. A task that turned out to be both time-consuming and essential.
Before touching the design, I rewrote and optimised all the website content. This gave me a deeper understanding of their business and the people behind it , and it laid the foundation for everything that followed.
With the content finalised, I turned my attention to structure and UX. I made sure the new site was easy to navigate, conversion-focused, and fully aligned with their goals.
I built the site in WordPress using the Elementor theme, ensuring everything was editable and user-friendly. Thanks to the thorough prep, the build itself ran smoothly from start to finish.
The Transformation
Mastercraft Shutters now have a website that’s fully editable giving them the freedom to update content, add new photos, or tweak details as their business evolves.
The site will be integrated with essential tools like Google Analytics and Search Console, setting them up for ongoing optimisation and visibility.
Crucially, I built in Local SEO pages tailored to the areas they serve, a strategic move designed to boost their rankings and help them reach more local homeowners.
Melissa Critchley
Founder, Designer & SEO Consultant
Wildcurrant, Ludlow
Websites, SEO & Ads for Small Business Owners & Creatives
READY TO
CONNECT?
If you are:
- looking for a new small business website,
- or an artist or creative looking for professional help from someone who understands your business,
- and/or SEO services,
- and/or Meta or Google Ads, then please do get in touch.
Email me: melissa@wildcurrant.co.uk
Call: 07771 623276