In-Depth SEO Case Study for a London Nanny Agency

NIGHT NANNIES

Night Nannies is a premium childcare agency in the UK, specialising in providing overnight nannies to help new parents get the rest they need.

With a reputation built on trust, expertise, and tailored care, they serve families who want professional, reliable night-time support.

The Problem

Night Nannies’ sales had stagnated despite years in business. Their website looked outdated, their Google Ads weren’t bringing in sufficient leads, and their organic search traffic was underperforming.

Owner Anastasia Baker contacted Melissa at  Wildcurrant to increase client bookings and improve overall digital performance.

My Approach

Wildcurrant led both the strategy and implementation starting with a comprehensive SEO audit to uncover technical issues and content gaps.

We fixed errors, optimised site performance, and rewrote landing page copy to better align with what Night Nannies’ clients were searching for.

On the paid side, we restructured the Google Ads setup, refined targeting, and improved ad creative to ensure better reach and conversion.

The Transformation

Within four months, Night Nannies saw a 25-30% increase in client bookings, directly attributed to Wildcurrant’s work.

Organic search sessions rose by over 10%, with engaged sessions up nearly 14%. Key events (such as thank-you page completions) improved by 40%, and the Google Ads campaigns delivered not just more clicks, but better-quality leads.

The combined SEO and CRO improvements made Google the primary source of new client acquisition for the business.

About Night Nannies: Logo with a testimonial from London, highlighting a 25-30% client increase in 4 months and praising Melissa’s wisdom and business impact. Wildcurrant Marketing

Melissa Critchley
Founder, Designer & SEO Consultant
Wildcurrant, Ludlow
Websites, SEO & Ads for Small Business Owners & Creatives

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If you are:

  • looking for a new small business website,
  • or an artist or creative looking for professional help from someone who understands your business,
  • and/or SEO services,
  • and/or Meta or Google Ads, then please do get in touch.

Email me: melissa@wildcurrant.co.uk

Call: 07771 623276

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