‘Since changing things on my social media with the help of your hints and tips I have been inundated with orders – thank you so much for all you are doing for small business during this time’
The Small Business Guide to Facebook and Instagram
2020 has changed our world and every business needs to be using social media to drive new customers to their websites.
This course will take you from beginner to a competent intermediate level able to use both Facebook & Instagram within your business to increase sales and income.
This is a comprehensive online self paced course taught with a combination of:
Short video lessons
PDFs
Wordbooks
and eBooks
Here are the details of what is in this comprehensive course:
The Foundations of Social Media:
Why all business now need to be active on social media
A brief introduction to Branding your business
Social Media platform choice
Social Media Content and the Marketing Journey
How to define your Ideal Client
20 Content ideas to inspire you
Facebook for Business
Your Facebook profile
Type of posts and how to schedule these
How to use Canva.com to create these posts
Content Strategy
The Facebook algorithm checklist
How to interpret Facebook Insights
How to grow your following
How to get the most out of Facebook
Instagram for Business
Instagram – the basics
How to post to Instagram from the App
The importance of your profile
Creating clickable links
The Instagram grid
Content Strategy
Hashtags and how to choose the right ones
Instagram Stories
The Instagram algorithm
Working with Instagram Insights
Videos for Social Media
Wildcurrant eBook – The Apps we use to make life easier
Wildcurrant eBook – Great resources we use every day
