SEO FOR ECOMMERCE

Melissa Critchley, website designer, seo consultant and digital marketing coach

SEO for e-commerce is vital, and stocking your online store with high-quality products is only part of the equation for building a successful and profitable business.

To ensure shoppers  can find your website and discover the items they want, you need to implement e-commerce search engine optimization (SEO).

Ecommerce SEO is similar to general SEO, but there are specific elements unique to e-commerce that you should address to maximize your website traffic and increase product sales.

The good news is that I can improve your visibility and sales by applying SEO techniques to your online store. And if I dont think I can, I wont waste your money.

Let me tell you the story of a lovely e-commerce brand who came to me in the Autumn of 2023.

 They had a bit of a ‘situation’…they had binned their WooCommerce website and commissioned a shiny new and smart Shopify site. All looked good. (And please note that Shopify itself was NOT the problem here)

But then they discovered that the business that used to bring in £000s a week for them had dropped off a cliff.

Understandably they were in a little bit of a panic. They had heard through a social media manager who was setting up their Instagram shop that I was a dab hand at SEO (and here, thanks must go to Kara). So they got in touch.

I couldn’t tell them what had happened to their online business until they were brave enough to invest in a full website and SEO audit with me.

Within two weeks of digging, I could tell them that there was a critical issue with how the SEO authority that had built up on their old website was being recognised on the new site.

And that there were multiple errors in the SEO application on that new site too.

They were both relieved and alarmed.

I got to work fixing the issues that had been missed and tidying and implementing better SEO on their new site.

Bare in mind that they first approached me in September 2023.

ALL we improved between then and Christmas was the SEO on the website.

This is what they wrote to me in early December:

“Sales from our website have increased dramatically…”

Now there’s a Christmas present worth having!

 

I can improve your website SEO whether your site is built in WordPress, Shopify or Squarespace

If it’s an older site in Wix then there is really not much hope and you should see my website design pages – CLICK HERE

HERE ARE SOME KIND WORDS FROM ANOTHER OF MY SEO CLIENTS

Wildcurrant SEO case study

"One of the best things I've ever done for my business.

Melissa walked me through SEO and helped me not only understand it but how to implement it on my own website.

It's helped me in all aspects of running my business from a focus and strategy perspective and my business and sales have markedly increased since working on the SEO.

One of the best things I've ever done for my business.

Melissa is the best!"

RACHEL KNOTT

WANT TO CHAT WEBSITE SEO WITH ME?
I CAN GIVE YOU AN IDEA OF THE COST OF SUCH PROJECTS WHEN I KNOW THE SIZE AND AIMS OF YOUR WEBSITE